| All Site Content © 2006 Dianne Legro. All Rights Reserved. |
Articles
 |
 |
 |
 |
 |
 |
 |
 |
 |
By Dianne Legro
Speech and Presentation Coach & President of Speaking Success International
(Need a great speech written for you? Contact Dianne)
One of the leading entrepreneurs in Los Angeles says, "If you are
not getting results by speaking, you need to take responsibility as
the marketing director of your business and learn how to do it
effectively. The biggest problem I have seen is the resistance
business owners have with spending time and money getting the
entrepreneurial training needed to increase their results. TOO many
business owners think they should intuitively know how to write their
marketing materials, AND SPEAK IN PUBLIC. Writing advertising
copy and verbal expertise is not a skill we are born with. It is a
learned ability. So if you don't know how to get the networking or
sales response you need, either hire someone who can do it
effectively or learn how from an expert. THE CONTRARY IS
COSTING YOU MORE BUSINESS THAN YOU EVEN REALIZE."
Speaking in public is the number one way to grow your business.
It is also the number one fear for many people.
If you already speak in public and want even better results, or you
have not started yet, perhaps because of that thing called fear…Let
me help you succeed at both.
Here is what you will need to create for phase one
improvement:
A sixty second elevator speech. There are six components to a great
elevator speech. Get it right, and it brings you an interested prospect
every time. I coach people on this every day of the week. That is how
important this is. You use it everywhere you go. My friend, Rhonda
Scher, author of The 2 Minute Networker, networks very successfully
in the grocery checkout line, and everywhere else she goes!
Next, develop different lengths of talks to use in different
circumstances:
1. A 10 minute speech. I suggest you also work with a professional
coach to create this. There are four different types of listeners and
you must speak to engage all or you lose clients. Practice it in front
of your friends or family. When you are comfortable, begin speaking
it at your networking group. Get out the yellow pages and look for
service organizations in your city or town. There is no need to
reinvent the wheel, your community is already organized. Go where
the organizations are and speak to them about your services. Teach
them something new, give them good value, but don’t “give away the
store.” When you learn this art, you really begin to prosper.
2. A 25 minute speech. This is for after lunch and dinner club
meetings. Here you are charming, insightful, and give lots of helpful
information to your audience.
3. A Keynote Speech. One hour of exciting, dynamic information, and
stories, that is entertaining and informative for your industry
conference.
Capture your audience’s lasting attention:
Make money from talking by:
These steps will help you develop as a speaker and as a marketer.
As I mentioned, there are more than 1000 strategies to “make rain”
during dry times with imaginative positioning of your talks. You will
get better and better as you do all these things first, and
opportunities will continue to grow for you as people learn the value
of having you come and speak to their group. Remember, you are
not the only one talking. At the next meeting they will be discussing
YOU! Make sure you give service and value as a speaker, and
highlight what makes you unique. If you are good, you will get clients
and referrals for many more talks.
This article is available for publication by permission. Contact Dianne
more information.
Speech and Presentation Coach & President of Speaking Success International
(Need a great speech written for you? Contact Dianne)
One of the leading entrepreneurs in Los Angeles says, "If you are
not getting results by speaking, you need to take responsibility as
the marketing director of your business and learn how to do it
effectively. The biggest problem I have seen is the resistance
business owners have with spending time and money getting the
entrepreneurial training needed to increase their results. TOO many
business owners think they should intuitively know how to write their
marketing materials, AND SPEAK IN PUBLIC. Writing advertising
copy and verbal expertise is not a skill we are born with. It is a
learned ability. So if you don't know how to get the networking or
sales response you need, either hire someone who can do it
effectively or learn how from an expert. THE CONTRARY IS
COSTING YOU MORE BUSINESS THAN YOU EVEN REALIZE."
Speaking in public is the number one way to grow your business.
It is also the number one fear for many people.
If you already speak in public and want even better results, or you
have not started yet, perhaps because of that thing called fear…Let
me help you succeed at both.
Here is what you will need to create for phase one
improvement:
A sixty second elevator speech. There are six components to a great
elevator speech. Get it right, and it brings you an interested prospect
every time. I coach people on this every day of the week. That is how
important this is. You use it everywhere you go. My friend, Rhonda
Scher, author of The 2 Minute Networker, networks very successfully
in the grocery checkout line, and everywhere else she goes!
Next, develop different lengths of talks to use in different
circumstances:
1. A 10 minute speech. I suggest you also work with a professional
coach to create this. There are four different types of listeners and
you must speak to engage all or you lose clients. Practice it in front
of your friends or family. When you are comfortable, begin speaking
it at your networking group. Get out the yellow pages and look for
service organizations in your city or town. There is no need to
reinvent the wheel, your community is already organized. Go where
the organizations are and speak to them about your services. Teach
them something new, give them good value, but don’t “give away the
store.” When you learn this art, you really begin to prosper.
2. A 25 minute speech. This is for after lunch and dinner club
meetings. Here you are charming, insightful, and give lots of helpful
information to your audience.
3. A Keynote Speech. One hour of exciting, dynamic information, and
stories, that is entertaining and informative for your industry
conference.
Capture your audience’s lasting attention:
- Create handouts that are participatory. People will not throw
away materials that they wrote their own ideas on. - Create a website people can go to for more resources,
testimonials, and to learn how to hire you.
Make money from talking by:
- Tape your talk. You can transcribe it, reproduce it to CD
format, and sell it on your site. - Learn the art of Networking. There are many good books
about this. Also visit my articles section on www.diannelegro.
com to see my personal secrets for successful communication. - VERY important: LEAVE A TRAIL! Every piece of paper about
you and your service must include contact information on how
to hire you. - MOST important, tell them you are available for consultations
and for talks. Ask for referrals. Don’t leave this out. A simple,
“If you know anyone who would benefit from my services,
please contact me and I will give them my best care,” will get
people’s minds thinking on your behalf.
These steps will help you develop as a speaker and as a marketer.
As I mentioned, there are more than 1000 strategies to “make rain”
during dry times with imaginative positioning of your talks. You will
get better and better as you do all these things first, and
opportunities will continue to grow for you as people learn the value
of having you come and speak to their group. Remember, you are
not the only one talking. At the next meeting they will be discussing
YOU! Make sure you give service and value as a speaker, and
highlight what makes you unique. If you are good, you will get clients
and referrals for many more talks.
This article is available for publication by permission. Contact Dianne
more information.
